Insurance Vlog

An Insurance video log and Insurance Blog covering Insurance commercials, advertising and television. Offering the latest and very best UK Insurance online information and value deals!

Friday, February 19, 2010

Buy A Talking Churchill Bulldog From The Car Insurance Specialists

Ooh yes, you can now buy a talking version of the cuddly british bulldog Churchill that features in the Churchill Car Insurance adverts........

Ooh Yes! Churchill The Car Insurance Dog Soft Toy Outsells The Meerkat

The holding company of Churchill Insurance, RBS, whose future remains in doubt, must be pleased as punch to learn that sales of the Churchill nodding dog soft toy were ten percent higher than those of rival car insurance comparison website Compare the Market over the christmas period, according to figures released today from the Association of British Toy Distributors.




Before they all go barking mad down at Churchill, it should be pointed out that the figures relate to sales of the bulldog stuffed toy against those of Alexsandr Orlov the Compare The Meerkat main character.

Alexsandr Meerkat was only available through Harrods and supplies were restricted according to Benja Katya who runs the online Meerkat Toy Store in partnership with Amazon.

She told Insurance Blogger. "The dog is now a part of British Culture and sales of the toy will enjoy longevity despite who owns the brand."
"Meerkat Toys are becoming more popular everyday and the interest is spreading globally. Much of this must be attributed to the success of the Compare The Meerkat TV and Internet Social Media Marketing Campaign. Ironically the Meerkat phenomena which started out as peculiarly British thing has spread as far as Namibia!"

The idea is seemple and not a new one either!
Remember the Nat West piggies?
With Social media here to stay as part of the Insurance Marketing mix, it looks like the Insurance logo soft toy spinoff market is a very lucrative source of extra income for cash strapped Insurance Marketing departments.

Insurance Blogger wonders what furry animal will be next to capture the hearts of the Britsh Car Insurance buying public?


Publisher : youTube The Churchill Dog



Nodding dog Churchill goes on a sponsored parachute jump and has to try and avoid a spiky end! Get free breakdown cover from Green Flag when you buy a Churchill car insurance policy. Offer ends 31st March 2010. Visit http://www.churchill.com/motor/car_in...
Category: Entertainment
Tags:
Supermarket car park car insurance breakdown cover Churchill free breakdown cover parachute sky dive porcupines nodding dog commercial

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Monday, February 1, 2010

Endsleigh Car Insurance

This film by Microsoft shows how Endsleigh Insurance is utilising Microsoft Customer Relationship Management (CRM) software to enhance it's business.



On the same note, Car Insurance TV have just released the findings of their car insurance website reviews which included Endsleigh Car Insurance........

The UK Car Insurance Blog

Monday, 1 February 2010

Endsleigh Car Insurance Review

We asked a large team of people to visit the Endsleigh Car Insurance and report back to us about how easy it was to use and whether the website offered all the car insurance services and covers they required.
The Car Insurance review team consisted of a cross section of UK demographics, car types , occupations and ages; the only common factor was that none of the team had bought car insurance online before.
The object of the review was to rate the ease of use, online information, cover options and services of the website; not just to compare car insurance quotes and covers.

CAR INSURANCE COMPANY: Endsleigh Car Insurance
Website: http://www.endsleigh.co.uk
Insurance Website Type : Car Insurance Brokers offering comparative backend quoting system

Endsleigh Car Insurance














REVIEW

Q. Are Endsleigh car insurance offering any special discounts or offers?
A. There were no offers displayed.

Q. Is there a discount if you purchase online?
A. My quote claimed that an online discount had been applied but I was not made aware there was one!

Q. Is telephone help readily available from the webpage?
A. There is a link to a contact page with many numbers and email addresses.

Q. Is there a claims section readily accessible?
A. Yes, and easy to use with options for online claims as well.

Q. Was it easy to find the quote page?
A. Yes, very and straightforward.

Q. Was there an option to recall a previous quote?
A. Yes, you could save quotes to recall later.

Endsleigh Car Insurance




About Cover and Policy Restrictions.

Q. Are there any restrictions to getting a quote?
A. There were none immediately obvious in getting a quote - they came across as accepting of all types of drivers.

Q. What are the minimum and maximum ages?
A. They had a separate section for drivers over 50.

Q. Do they cover all professions?
A. Yes

Q. Are Kit Cars, Q plates and modified vehicles covered?
A. Yes but need they all need declaring.

Q. Do they cover Northern Ireland (NI)?
A. They cover the U.K but were unclear about NI.

Q. Are drivers with convictions covered?
A. Yes motoring Convictions, but they need to know how many you have had in the last three years.

Q. How many claims in the last three years are allowed?
A. They did not ask about previous claims, or give a maximum claims allowed.

Getting A Quote

Q. How many pages are there before you get a quote?
A. 1.

Q. Does the application find your address easily from the postcode?
A. Yes.

Q. What is the maximum number of NCD years allowed?
A. 9 years.

Q. Can you protect NCD?
A. Yes, for an extra premium.

Q. Does the car details come automatically from the DVLA when the registration number is entered?
A. Yes or you can enter manually.

Q. What are the maximum and minimum Voluntary Excess Amounts?
A. GBP 0 to GBP 2000

General Thoughts

Q. Was it easy to understand what the questions wanted and were there help boxes?
A. There were help boxes on all the necessary questions.

Q. Were all the questions necessary?
A. Yes and less intrusive than usual.

Q. Could you change things like voluntary excess to get a requote.
A. Yes.

Q. How long did it take to get a quote?
A. Less than 5 mins.

Q. How many quotes were returned?
A. 1.

Q. Do the quotes offered have different levels of cover?
A. You chose the cover as you made the quote.

Q. Can you go back and requote?
A. Yes, by amending your details on the same page.

Q. Did you understand the levels of cover you were getting?
A. Yes, the help boxes were very clear and informative.

Q. What additional covers options were offered?
A. The site offered many covers such as road rage, repair guarantee, legal, wind screen cover but most were an optional extra unless comprehensive.

Q. Were these covers included or do you have to pay extra?
A. They were included for comprehensive cover.

Q. Could you remove covers to make the quote cheaper?
A. You are originally quoted with no extras attached and then you add what extras you want and your quote builds up.

Q. Can you save the quote to return to this site later?
A. Yes.

Q. Are you offered the policy documents and keyfacts documents to read before you purchase?
A. Yes but you cannot find them anywhere until you get to the final stages of a quote.

Q. Was this easy or discouraged from viewing these documents before purchasing?
A. It was encouraged.

Q. What payment methods are available?
A. All methods including monthly premiums.

Q. Were you asked for more personal or car details before you could purchase? If yes what?
A. I could not proceed without the registration number.

Overall Opinions of the Website

Q. How did you find the navigation? Was it easy to move around?
A. The site was simple to navigate.

Q. Did you like or dislike this site? Why?
A. Ok - The site seemed good at first but when explored didnt feel very informative as you couldn't view policy documents until the system had decided the insurance company.
Very good competitive premiums for students and young drivers generally.

Q. Was the website quick or slow?
A. Fairly quick - especially quick to get a quote.

Q. Was the site easy to use? On a scale of 1 to 5 , 1 being hard to use and 5 being very easy - how would you rate it?

A. The site was very simple to use with a fast quotes. it could have been more informative about the products. Overall score 4/5.

Endsleigh Car Insurance




All our respondents were impressed at the speed of Endsleigh Car Insurance in returning quotes. The site is flexible and offers a wide range of covers, and is particularly goood for young drivers, professionals and some specialist markets.
Being an Insurance Broker, Endsleigh Car Insurance is able to offer excellent additional services such as claims and telephone assistance.

A Car Insurance Television Review 2010.

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